Vivi Zubedi brought her signature modest wear to the mainstream with her Fall/Winter 2018 collection runway show at Industria as a part of NYFW: The Shows. The fashion designer traveled from her home country, Indonesia, to display her embellished, statement RTW and hijab collection to the US fashion industry.
The venue was packed with a stylish crowd chattering as the designer and her models prepared to make their mark. Guests were wowed as theatrical beats pumped through the room and the first model walked the catwalk impeccably adorned by handcrafted Indonesian elements.
Zubedi’s talent for combining textures, patterns, and embellishments was apparent. The designer mixed traditionally Muslim silhouettes like hijabs and abayas with sportswear elements like printed sneakers and gold embellished baseball caps. Written across the caps and select velvet jumpers in the collection was “Banua Borneo”– a region of Indonesia that Vivi Zubedi wishes to bring attention to.
The FW18 collection, entitled Urang Banua, was originally crafted as a cultural statement for quality of life and economic welfare of weavers and fabric artisans in the area of South Kalimantan: Pagatan and Sasirangan. As an entrepreneur herself, Vivi has made it her mission to support other entrepreneurs especially these women in South Kalimantan.